Data for what you know about your audience — and what you don't.
Whether you're briefing creative, defending a strategy, or presenting to a client — the gap between what you know and what you can cite is where decisions get second-guessed.
PERSONA turns social and cultural data into audience insights you can put in a deck, defend in a room, and track over time.
50% of business decisions are made without consumer insights, despite people seeing the value in them. The problem isn't awareness — it's that insights aren't embedded in the workflow.
— GWI, "Why Agentic AI Is the Future of Consumer Insights," 2026
How it works
Upload a brand persona. PERSONA searches social platforms for what your audience actually says, does, and believes — then organizes it into a structured analysis with confidence flags and contradiction tracking.
Insights ranked by evidence weight. Emotional, behavioral, and identity attributes tracked separately.
Each insight names what it draws from, flags contradictions, and connects back to the persona.
What the output looks like
Confidence flags on every insight
Supported, partial, emergent, or contradicted. You know what to act on and what needs another cycle of data.
Emergent signals surfaced early
Low volume, disproportionate engagement — things forming before they're obvious. Flagged separately so you can decide whether to watch or act.
Audience tracking over time
Audiences change slowly. Imagine being able to see how emotional intensity, behavioral patterns, and identity signals shift week over week — trend signal, not dramatic alerts. That's where PERSONA is headed.
"AI tools aren't replacing intuition — they're strengthening it by enriching decisions with a wider evidence base."
— GWI, "Why Agentic AI Is the Future of Consumer Insights," 2026
PERSONA is in early access.
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